If I were building a team, Rachel would be one of my first picks, no matter the challenge or specific function. Because she adds value from a strategic and tactical perspective, energizes the team, and besides that, she makes work fun. Perhaps the best way to describe Rachel is persistent: given a challenge, a goal or a new situation, Rachel will do whatever it takes (within reason of course) to achieve results. Rachel’s competitive spirit and boundless desire to learn are the perfect ingredients for a proactive marketer. Rachel is delightfully effective for a young person; she sees the big picture, asks the right questions, develops plans that address root cause issues, and works persistently to implement those plans. In that way, Rachel is an effective strategic- and process-thinker, manager, leader, doer and developer. I’ve seen her in action, combining the right tools, techniques and technologies to grow the business, engage salespeople, advocate for her company/brand, and delight customers. Rachel is the consummate professional. She builds and maintains effective working relationships, is an outstanding spokesperson for the organization in person and electronic media, and is never satisfied that good is good enough. She brings a “can-do” attitude to whatever task is at hand, makes sure the work gets done and that everyone involved is up-to-date. I highly recommend Ms. Burke in any capacity as she is an enthusiastic contributor and role model. Please reach out to me directly if I can answer any specific questions about Rachel Burke.